{"id":3238,"date":"2026-01-25T15:22:28","date_gmt":"2026-01-25T15:22:28","guid":{"rendered":"https:\/\/www.finznest.com\/blog\/1-stock-to-buy-1-stock-to-sell-this-week-apple-starbucks\/"},"modified":"2026-01-25T15:22:28","modified_gmt":"2026-01-25T15:22:28","slug":"1-stock-to-buy-1-stock-to-sell-this-week-apple-starbucks","status":"publish","type":"post","link":"https:\/\/www.finznest.com\/blog\/1-stock-to-buy-1-stock-to-sell-this-week-apple-starbucks\/","title":{"rendered":"1 Stock to Buy, 1 Stock to Sell This Week: Apple, Starbucks"},"content":{"rendered":"<div>\n<ul type=\"disc\">\n<li>Fed FOMC Meeting, Powell press conference, Big Tech earnings, and US government shutdown deadline will be in focus this week.<\/li>\n<li>Apple reports earnings on Thursday after the closing bell, and expectations are building for a beat\u2011and\u2011raise quarter.<\/li>\n<li>Starbucks is a sell with shrinking profit growth, weak outlook expected.<\/li>\n<li><strong>Looking for actionable trade ideas for the week ahead?<\/strong><strong> Subscribe to unlock access to InvestingPro\u2019s AI-selected stock winners for 55% off!<\/strong><\/li>\n<\/ul>\n<p>The stock market ended mixed on Friday, with the S&amp;P 500 and Nasdaq Composite posting back-to-back losing weeks.<\/p>\n<p><em>Source: Investing.com<\/em><\/p>\n<p>The 30-stock Dow Jones Industrial Average fell 0.5% on the week. The S&amp;P 500 dipped around 0.4%. The tech-heavy Nasdaq declined less than 0.1%, while the small-cap Russell 2000 shed 0.3%.<\/p>\n<p>The blockbuster week ahead is expected to be a busy one filled with several market-moving events, including a key Federal Reserve policy meeting, as well as a flurry of heavyweight tech earnings.<\/p>\n<p>The U.S. central bank is all but certain to keep interest rates unchanged on Wednesday, but Fed Chair Jerome Powell could rock the stock market when he speaks in the post-meeting press conference.<img decoding=\"async\" title=\"Weekly Economic Events\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/401a3a560726c8c51637eaeb2b8a562c.png\" alt=\"Weekly Economic Events\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: Investing.com<\/em><\/p>\n<p>Other noteworthy economic reports due in the week ahead include durable goods orders data on Monday and The Conference Board\u2019s Consumer Confidence Index reading for January, which comes Tuesday. Friday will also see the release of the producer price index report for December.<\/p>\n<p>Meanwhile, the earnings season hits full swing, with four of the massive \u2018Magnificent Seven\u2019 tech stocks scheduled to deliver their latest results this week. Microsoft (NASDAQ:MSFT), Tesla (NASDAQ:TSLA), and Meta Platforms (NASDAQ:META) report on Wednesday evening, while  (NASDAQ:AAPL) is due late Thursday.<img decoding=\"async\" title=\"Weekly Earnings\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/ceb2c96690c3f9df73f6475d32f7a58c.png\" alt=\"Weekly Earnings\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: Investing.com<\/em><\/p>\n<p>These mega-caps will be joined by other big names like IBM (NYSE:IBM), ASML (NASDAQ:ASML), SanDisk, Exxon Mobil (NYSE:XOM), Chevron (NYSE:CVX), Visa (NYSE:V),Mastercard (NYSE:MA), American Express (NYSE:AXP), SoFi Technologies (NASDAQ:SOFI), Unitedhealth Group (NYSE:UNH), Boeing (NYSE:BA), UPS (NYSE:UPS), Caterpillar (NYSE:CAT), General Motors (NYSE:GM), Verizon (NYSE:VZ), AT&amp;T (NYSE:T),  (NASDAQ:SBUX), American Airlines (NASDAQ:AAL), RTX (NYSE:RTX), and Lockheed Martin (NYSE:LMT).<\/p>\n<p>As if that wasn\u2019t enough, Congress faces a Friday deadline to once again fund the government or risk a prolonged shutdown.<\/p>\n<p>Regardless of which direction the market goes, below I highlight one stock likely to be in demand and another which could see fresh downside.\u00a0Remember though, my timeframe is <em>just<\/em><em>\u00a0<\/em>for the week ahead, Monday, January 26 &#8211; Friday, Jan. 30.<\/p>\n<h2><strong>Stock To Buy: Apple<\/strong><strong>\u00a0<\/strong><\/h2>\n<p><span itemscope=\"\" itemtype=\"http:\/\/schema.org\/Corporation\"><span itemprop=\"name\">Apple<\/span><\/span> is set to report earnings after Thursday\u2019s close, and the stage is set for a potential upside surprise. Analysts are anticipating a beat-and-raise quarter, with consensus estimates projecting double-digit sales growth driven by resilient iPhone demand and expanding services revenue.<\/p>\n<p>The expected move in the options market is about +\/-4% up or down. Profit estimates have been revised upward 21 times in recent weeks, according to an InvestingPro survey, with just three downward revisions, reflecting growing bullishness around Apple\u2019s earnings potential.<img decoding=\"async\" title=\"Apple Earnings Forecast\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/624b4b3d3fb53bb1d72e2ff93e240682.png\" alt=\"Apple Earnings Forecast\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: InvestingPro<\/em><\/p>\n<p>Apple is seen earning an adjusted $2.67 per share, marking an 11.2% increase from the prior year. Meanwhile, revenue is forecast to jump 10.6% year-over-year to $137.5 billion.<\/p>\n<p>The company\u2019s iPhone and Services segments are expected to deliver, with analysts citing double-digit growth and a slew of upcoming product launches, including a foldable iPhone and AI-powered Siri.<\/p>\n<p>The market is primed for a positive surprise, and with analyst targets as high as $350 (implying +41% upside), even a modest beat could spark a reversal.<img decoding=\"async\" title=\"Apple Daily Chart\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/c8bec94e36aaeb3dd1ad099f1fad09f0.png\" alt=\"Apple Daily Chart\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: Investing.com<\/em><\/p>\n<p>Year-to-date in 2026, AAPL has faced headwinds, declining approximately 9%, closing at $248.04 on Friday.\u00a0This pullback comes amid broader tech sector volatility, with concerns over lagging AI strategies compared to competitors like Alphabet.<\/p>\n<p>However, this dip presents a buying opportunity, as the stock now trades in deeply oversold conditions. Overall, technicals point to a &#8220;Strong Sell&#8221; on daily timeframes, but with support near $247.53 (pivot S1), a breakout above $248.87 resistance could target $260+ if guidance impresses.<\/p>\n<p><strong>Trade Setup:<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>Entry:<\/strong>\u00a0$248 (pre-earnings)<\/li>\n<li><strong>Target:<\/strong>\u00a0$265 (gain ~7%)<\/li>\n<li><strong>Stop-Loss:<\/strong>\u00a0$240 (risk ~3%)<\/li>\n<\/ul>\n<p>Be sure to check out InvestingPro to stay in sync with the market trend and what it means for your trading. <strong>Tap here and save 55% on all plans as part of our New Year\u2019s sale!<\/strong><\/p>\n<h2><strong>Stock to Sell: Starbucks<\/strong><\/h2>\n<p><span itemscope=\"\" itemtype=\"http:\/\/schema.org\/Corporation\"><span itemprop=\"name\">Starbucks<\/span><\/span> reports earnings on Wednesday before after the open, but unlike Apple, it enters the week with a more fragile backdrop. The coffee giant has been navigating slowing same\u2011store sales growth in key markets, heightened competition, shifting consumer spending patterns, and cost pressures tied to labor and commodities.<\/p>\n<p>With implied volatility pointing to a +\/-6.4% stock move post-earnings, the risk of a miss looms large. Analysts have grown increasingly bearish on SBUX ahead of the print, with 17 of the 19 analysts surveyed by InvestingPro revising EPS estimates downward over the past three months.<img decoding=\"async\" title=\"Starbucks Earnings Forecast\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/7015b1161247643100ce2316d65505ef.png\" alt=\"Starbucks Earnings Forecast\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: InvestingPro<\/em><\/p>\n<p>Wall Street anticipates a challenging quarter, with EPS expected to decline 15.9% year-over-year to $0.59, despite a modest 2.5% revenue uptick to $9.62 billion.<\/p>\n<p>Starbucks faces increasing competition from value-driven fast-food players like McDonald\u2019s, Dunkin\u2019 as well as local coffee shops. Furthermore, the company\u2019s growth story in China, once a powerful catalyst, has become a source of concern.<\/p>\n<p>Looking ahead, all signs point to CEO Brian Niccol warning of further near-term weakness due to softening consumer traffic, rising costs, and uncertain turnaround prospects.<img decoding=\"async\" title=\"Starbucks Daily Chart\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/de507a71cf107a348614b41dc866d62d.png\" alt=\"Starbucks Daily Chart\" width=\"\" height=\"\"\/><\/p>\n<p><em>Source: Investing.com<\/em><\/p>\n<p>Year-to-date in 2026, SBUX has been a standout performer, surging about 16%, with the stock closing at $97.62, but the technicals suggest shares may be overextended ahead of earnings. Pivot support sits at $96.25, with resistance at $97.84; a break below could target $90 amid earnings disappointment.<\/p>\n<p><strong>Trade Setup:<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>Entry:<\/strong>\u00a0$98 (pre-earnings)<\/li>\n<li><strong>Target:<\/strong>\u00a0$90 (gain ~8%)<\/li>\n<li><strong>Stop-Loss:<\/strong>\u00a0$103 (risk ~5%)<\/li>\n<\/ul>\n<p>Whether you\u2019re a novice investor or a seasoned trader, leveraging InvestingPro can unlock a world of investment opportunities while minimizing risks amid the challenging market backdrop.<\/p>\n<p><strong>Subscribe now to get 55% off all plans with our New Year\u2019s holiday sale and instantly unlock access to several market-beating features, including:<\/strong><\/p>\n<ul type=\"disc\">\n<li><strong>ProPicks AI:<\/strong> AI-selected stock winners with proven track record.<\/li>\n<li><strong>InvestingPro Fair Value: <\/strong>Instantly find out if a stock is underpriced or overvalued.<\/li>\n<li><strong>Advanced Stock Screener:<\/strong> Search for the best stocks based on hundreds of selected filters, and criteria.<\/li>\n<li><strong>Top Ideas:<\/strong> See what stocks billionaire investors such as Warren Buffett, Michael Burry, and George Soros are buying.<\/li>\n<\/ul>\n<p><img decoding=\"async\" title=\"TAP HERE: 55% DISCOUNT OFFER!\" src=\"https:\/\/d1-invdn-com.investing.com\/content\/c803cc119d50d768bd2db7d4c169faff.png\" alt=\"TAP HERE: 55% DISCOUNT OFFER!\" width=\"\" height=\"\"\/><\/p>\n<p><strong><em>Disclosure: <\/em><\/strong><strong><em>This is not financial advice. Always conduct your own research.<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><em>At the time of writing, I am long on the S&amp;P 500, and the Nasdaq 100 via the\u00a0SPDR\u00ae S&amp;P 500 ETF, and the Invesco QQQ Trust ETF. I am also long on the Technology Select Sector SPDR ETF. I regularly rebalance my portfolio of individual stocks and ETFs based on ongoing risk assessment of both the macroeconomic environment and companies\u2019 financials.<\/em><em>\u00a0<\/em><\/p>\n<p><em>The views discussed in this article are solely the opinion of the author and should not be taken as investment advice.<\/em><\/p>\n<p><em>Follow Jesse Cohen on X\/Twitter <\/em><a href=\"https:\/\/twitter.com\/JesseCohenInv\" target=\"_blank\" rel=\"noopener\"><em>@JesseCohenInv<\/em><\/a><em> for more stock market analysis and insight.<\/em><\/p>\n<p><span style=\"display: none;\">\u00a0<\/span><\/p>\n<p><span style=\"display: none;\">\u00a0<\/span><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script id=\"fb_pixel\" data-nscript=\"beforeInteractive\">!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fed FOMC Meeting, Powell press conference, Big Tech earnings, and US government shutdown deadline will be in focus this week. Apple reports earnings on Thursday after the closing bell, and expectations are building for a beat\u2011and\u2011raise quarter. Starbucks is a sell with shrinking profit growth, weak outlook expected. Looking for actionable trade ideas for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[300,228,292,414,229,293],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-apple","tag-buy","tag-sell","tag-starbucks","tag-stock","tag-week"],"_links":{"self":[{"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":0,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/media\/3239"}],"wp:attachment":[{"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.finznest.com\/blog\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}